Join Our Team at Washington & Co Inc.
Looking for a data-driven, creative, and results-focused Marketing Specialist who knows how to generate high-quality leads and convert them into clients. This isn’t just about running campaigns—it’s about owning the entire marketing process from strategy to execution, constantly optimizing to ensure we’re getting results.
If you’re passionate about digital marketing, thrive on analytics, and love seeing your work directly impact revenue growth, this role is for you.
Who You Are
- A self-starter who takes ownership of campaigns and drives results without constant supervision.
- Obsessed with metrics and KPIs—you want to know what’s working, what’s not, and how to fix it.
- Someone who loves testing, tweaking, and scaling campaigns based on data, not guesswork.
- Comfortable wearing multiple hats, from ad strategy to content creation to email marketing.
- Excited to help grow a company by bringing in consistent, high-quality leads.
What You’ll Do
Digital Advertising
- Run, manage, and optimize Facebook, Instagram, and Google Ads campaigns.
- Develop ad creatives, test copy variations, and build audiences that convert.
- Monitor daily ad performance and adjust budgets, targeting, and messaging as needed.
Email & LinkedIn Marketing
- Create and send targeted email campaigns to warm leads and prospects.
- Manage LinkedIn outreach and messaging to connect with business owners and decision-makers.
- Track open rates, click-through rates, and conversion metrics to refine future campaigns.
Content & Lead Generation
- Plan, write, and publish blog posts that attract and engage high-value prospects.
- Create lead magnets and landing pages designed to convert visitors into leads.
- Collaborate on messaging strategies to ensure consistency across all marketing channels.
Analytics & Optimization
- Track all key KPIs for ads, emails, and content marketing.
- Identify what’s working and where we’re losing traction—and make immediate adjustments.
- Deliver regular reports on lead generation performance and ROI.
What You Bring
- 3–5 years of experience in digital marketing with proven results in lead generation.
- Expertise with Facebook Ads Manager, Google Ads, LinkedIn Marketing, and email platforms.
- Strong writing skills for ads, emails, and blog content.
- Proficiency in tracking performance metrics and making data-driven decisions.
- Ability to manage multiple campaigns without missing deadlines.
- Creative mindset paired with a relentless focus on measurable outcomes.
Success in This Role Looks Like
- Consistently increasing the number of qualified leads coming into the business.
- Lowering cost per lead while improving conversion rates.
- Building a marketing engine that scales as the firm grows.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Tuition reimbursement
- Vision insurance
Work Location: Remote
Next Steps
Ready to take the next step in your accounting career? Great! Here’s how to join us: Submit your application – make sure your resume highlights why you’re a perfect fit.
We’re looking forward to meeting you and seeing how you’ll make an impact on our team.